Vice President, Growth Marketing
Candescent
Candescent is the largest non-core digital banking provider. We bring together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes on any core. Our Candescent solutions power the top three U.S. mobile banking apps and are trusted by banks and credit unions of all sizes.
We offer an extensive portfolio of industry-leading products and services with an extensible ecosystem of out-of-the-box and integrated partner solutions. In addition, our API-first architecture and developer tools enable financial institutions to optimize and expand upon their existing capabilities by seamlessly integrating custom-built or third-party solutions. And our connected in-person, remote and digital experiences reinvent customer service across all channels.
Self-service configuration and marketing tools give financial institutions greater control of their branding, targeted messaging and overall user experience. And data-driven analytics and reporting tools provide valuable insights to help drive continued growth and profitability. From conversions and implementations to custom development and customer care, our clients get expert, end-to-end support at every step.
About Candescent
Candescent is propelling financial institutions into the era of intelligent banking—strengthening businesses, families, and communities. We serve more than 1,300 banks and credit unions representing over 30 million registered users. Our solutions power unified, experience-led banking across digital and human channels: from top-rated mobile apps to modern account opening to digitized branch service. In fact, the top three U.S. mobile banking apps run on Candescent.
Formerly the digital banking division of NCR Voyix (NYSE: VYX), Candescent brings together the heritage of Digital Insight, D3, Terafina, and NCR’s Channel Services Platform. Backed by Veritas Capital and Canapi Ventures, we are a new company with a 30-year foundation—and the ambition to redefine what banking feels like.
The Opportunity
Growth is at the center of our marketing strategy. The VP of Growth Marketing will lead the functions that connect Candescent to the market—field marketing, customer marketing, demand generation, and account-based marketing (ABM). This leader will design and scale a growth engine that builds pipeline, accelerates deals, and drives customer expansion.
You’ll report directly to the CMO and partner closely with Sales, Customer Success, and Product Marketing. This is a role for a builder: someone who thrives on designing integrated campaigns, scaling new motions, and directly impacting revenue outcomes. This role is based in our Atlanta HQ or U.S. remote (with regular travel to Atlanta)
Reporting to: Chief Marketing Officer
What You’ll Do
- Pipeline Leadership: Build and lead demand generation strategies that deliver qualified pipeline across segments.
- Field Marketing: Create high-impact regional programs and events that engage prospects and customers with the Candescent story.
- Customer Marketing: Drive advocacy, adoption, and expansion by developing campaigns that showcase customer success and deepen relationships.
- ABM & Sales Plays: Partner with Sales leadership to design and execute account-based marketing and campaign plays that accelerate top opportunities.
- Cross-Functional Alignment: Ensure marketing programs are tightly connected to sales priorities, product launches, and customer success initiatives.
- Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness.
- Team Leadership: Build and mentor a high-performing team across demand, field, ABM, and customer marketing disciplines.
What You Bring
- 12+ years in B2B SaaS/fintech marketing with proven success in demand generation and field/customer marketing.
- Deep expertise in ABM, campaign orchestration, and pipeline acceleration strategies.
- Strong track record of building scalable growth engines that drive measurable revenue.
- Hands-on experience leading field marketing programs, large-scale events, and customer advocacy initiatives.
- Analytical mindset with comfort in attribution, funnel metrics, and revenue impact analysis.
- Proven leader and collaborator across Sales, Product, and Marketing teams.
Success Looks Like
- Marketing-sourced and influenced pipeline consistently exceeding targets.
- ABM programs delivering measurable wins with strategic accounts.
- Sales teams view Growth Marketing as an indispensable partner in closing business.
- Customers are active advocates, driving referrals, case studies, and expansions.
- A scalable engine is in place, ready to accelerate growth year over year.
EEO Statement
Integrated into our shared values is Candescent’s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. Candescent is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at Candescent has an ongoing responsibility to respect and support a globally diverse environment.
Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.