Senior Marketing Manager, ABM Execution & Campaign Operations

The Opportunity

We are seeking a highly organized, execution-focused Senior Marketing Manager to serve as the operational engine behind our Account-Based Marketing (ABM) and integrated campaign strategy.

This role will act as a strategic partner and right hand to the Director of ABM, translating ABM strategy into coordinated, high-impact campaigns across channels. You will own campaign execution, timelines, and cross-functional coordination—ensuring programs move from concept to launch efficiently and effectively.

This is an ideal role for a marketer who thrives in turning strategy into action, enjoys managing multiple moving pieces, and takes pride in delivering polished, on-time campaigns that drive pipeline.

What You’ll Do

Campaign Execution & Orchestration

• Execute ABM and integrated marketing campaigns across digital and offline channels (email, paid, web, events, direct mail, social)

• Translate ABM strategy into actionable campaign plans with clear deliverables and timelines

• Manage campaign calendars and ensure consistent execution across programs

Project Management & Coordination

• Serve as the central hub for campaign execution—tracking milestones, dependencies, and deliverables

• Partner closely with internal stakeholders (Product Marketing, Digital, Field Marketing) to move campaigns forward

• Coordinate with external agencies and vendors to ensure timely and high-quality output

ABM Program Support

• Support execution of 1:1, 1:few, and 1:many ABM programs

• Help operationalize targeting, segmentation, and account engagement tactics

• Ensure campaigns align to defined ICPs, account priorities, and sales objectives

Content & Asset Development

• Develop and/or adapt light campaign content (emails, landing page copy, social posts)

• Create or manage simple campaign visuals and assets (presentations, one-pagers, light graphics)

• Ensure messaging consistency across touchpoints

Campaign Operations & Optimization

• Track campaign performance and support reporting efforts

• Maintain campaign documentation, workflows, and processes

• Identify opportunities to improve execution efficiency and campaign effectiveness

What You Bring

• 10-15 years of B2B marketing experience, preferably in ABM, demand gen, or integrated campaigns

• Strong campaign execution skills with the ability to manage multiple programs simultaneously

• Excellent project management and organizational skills (this is critical)

• Experience working with agencies and cross-functional teams

• Comfortable with light content creation and basic design (or tools like Canva, PowerPoint, etc.)

• Familiarity with marketing automation, CRM, and ABM platforms

• Detail-oriented with a bias for action and follow-through

How This Role Partners with the Director of ABM

• Director (You): Strategy, platform optimization, innovation, executive alignment, external networking

• This Role: Execution, orchestration, timelines, asset delivery, campaign consistency

Success Looks Like

• Campaigns launch on time and run smoothly across channels

• ABM programs are consistently executed with high quality

• Stakeholders feel informed, aligned, and supported

• Agency and internal teams operate efficiently under clear direction

• The Director of ABM is freed up to focus on strategic growth and platform optimization