Role Overview

Key Responsibilities

ABM & Integrated Campaign Management

• Plan and execute ABM and integrated campaigns across one-to-one, one-to-few, and one-to-many motions
• Build and manage multi-channel campaigns aligned to sales priorities, target accounts, and business objectives
• Develop campaign briefs, messaging frameworks, audience segmentation, and channel strategies

Paid Media Strategy & Execution

• Own campaign activation across paid and owned channels, including LinkedIn, display, search, retargeting, email, website personalization, social media, direct mail, and events
• Partner with internal teams and external agencies to plan, launch, optimize, and report on paid media programs
• Monitor campaign performance and continually optimize targeting, creative, messaging, and budget allocation

Campaign Orchestration & Optimization

• Manage end-to-end campaign execution, including timelines, deliverables, approvals, and stakeholder communications
• Partner with Marketing Operations and Analytics to establish KPIs, measure pipeline contribution, and report on performance and ROI
• Identify opportunities to scale campaign execution through automation, experimentation, and process improvements

Account & Buyer-Centric Marketing

• Support the development and evolution of Ideal Customer Profiles (ICP), segmentation strategies, and buyer journey mapping
• Collaborate with Sales and Field Marketing to align campaigns with territory plans and account priorities

Creative Development & Design Support

• Support the creation of campaign assets, including presentations, landing pages, social content, email creative, and digital advertising assets, in partnership with brand and creative teams
• Apply a strong creative perspective and utilize design tools to accelerate campaign execution and testing

Cross-Functional Partnership

• Serve as a trusted marketing partner across Product Marketing, Digital, Content, Field Marketing, Sales, and Customer Marketing teams
• Manage competing priorities and multiple campaign workstreams while maintaining high execution standards

Qualifications

Required Experience

• 5–7 years of B2B marketing experience in ABM, integrated campaigns, demand generation, or digital marketing
• Proven experience developing and executing integrated campaigns across multiple channels and audiences
• Hands-on experience managing paid media programs, including campaign planning, targeting, optimization, and performance reporting
• Experience executing ABM programs across one-to-one, one-to-few, and one-to-many approaches
• Strong understanding of segmentation, ICP development, and buyer journey frameworks
• Data-driven mindset with experience measuring campaign performance, pipeline impact, and ROI
• Experience with marketing automation platforms, CRM systems, ABM tools, and campaign analytics tools
• Strong project management and stakeholder management skills with the ability to manage multiple initiatives simultaneously

Preferred Qualifications

• Experience using creative and design tools such as Canva, Adobe Creative Suite, Figma, or similar platforms
• Experience in FinTech, SaaS, or high-growth B2B technology environments