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Senior Copywriter



Marketing & Communications
Atlanta, GA, USA · Remote
Posted on Friday, March 29, 2024
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Greenlight is looking for an organized, strategic Copywriter to join our marketing team. This copywriter will focus on website copywriting, demonstrating a strong ability to create short-form, SEO-performant copy that converts.
The best candidate has a knack for crafting quippy, clear, ownable copy, proactively collaborates across different teams, self-manages several priorities while remaining organized, and consistently delivers strategic and creative work. This person is a stand-out communicator who is excited to bring their impact to a dynamic and growing start-up.

You will:

  • Quickly learn and master our tone of voice and style guide and execute that voice across our website and acquisition marketing collateral.
  • Build out content maps and help strategize site architecture for our homepage and new landing pages.
  • Audit and refine existing web copy, identifying opportunities to improve clarity, storytelling, and tone of the site.
  • Partner with a cross-functional team of designers, growth marketers, and product managers to execute copy variations for weekly website experimentation ideas and needs — and bring your own copy experiments to the table.
  • Craft quippy, compelling, short-form copy to convert new users via direct mail, email, and banner ads.

You are:

  • An impeccable writer who crafts concise, creative copy to speak to young people and their parents.
  • Creative and strategic. You have experience articulating a memorable story in a small space.
  • Obsessed with finding the clearest way to communicate a message, with a special talent for converting new users.
  • Confident working on everything from big-picture content strategies to discussing the details of word choice and punctuation.
  • Able to handle multiple projects under tight deadlines.
  • Organized, accountable, collaborative, and detail-oriented.
  • A team player. No work is above or below you.

You bring:

  • 6-8 years of experience writing, with at least 2-4 years writing specifically for brand websites.
  • Impeccable copywriting skills and a baseline understanding of SEO and how to optimize copy for SEO performance.
  • Strong organization skills and a team player attitude.
  • Bonus points for an interest in or experience speaking to a range of ages — from kids to parents to grandparents.
  • Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.

Work perks at Greenlight:

  • Medical, dental, vision, and HSA match
  • Paid life insurance, AD&D, and disability benefits
  • Traditional 401k with company match and Roth IRA
  • Unlimited PTO
  • Paid company holidays and pop-up bonus holidays
  • Wellness & professional development stipends
  • Mental health resources
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $50,000-110,000
The estimated base pay range for this position in (CO): $50,000-100,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.