Product Manager
Product
SmartSuite for the Product Manager
The Product Manager owns a product or area: strategy and roadmap, discovery and requirements, backlog prioritization, launch coordination and the analytics and feedback that show whether the product delivers. They connect customers, engineering, marketing and leadership.
Reports to:
What you own
The Product Manager owns a product or area: strategy and roadmap, discovery and requirements, backlog prioritization, launch coordination and the analytics and feedback that show whether the product delivers.
- Set product strategy and maintain the roadmap
- Run discovery and capture requirements and feedback
- Prioritize and manage the backlog with engineering
- Coordinate releases and launches with marketing and support
- Track product analytics and outcomes
- Report product performance and roadmap status to leadership
Reporting lines
Who this role reports to, who reports to them, and the peers they work with most.
Reports to
Chief Technology Officer
See the roleDirect reports
Works closely with
Engineering Manager
See the roleMarketing Operations Manager
See the roleCustomer Success Manager
See the roleModel Owner
See the roleHow SmartSuite supports the Product Manager
The Product Manager owns a product's strategy, roadmap and backlog, and is held to account by the Chief Technology Officer, customers and the engineering team for whether it delivers. SmartSuite keeps a Product Manager's roadmap, requests and release plans linked to the work behind them, so priorities are argued from evidence and status is never reassembled by hand.
Own the roadmap, the backlog and the launch
Product vision, goals, OKRs, roadmap and epics live in one workspace, each epic linked to the objective it serves. When leadership asks why a feature is on the roadmap, the line from strategy to ticket is already drawn.
Product Management suiteEvaluate opportunities with RICE, MoSCoW or your own scoring model so prioritization is explicit and repeatable. Sales requests, support escalations and discovery findings are weighed on the same scale, and the score sits on the record for the next debate.
Product Management suiteFeatures move from idea through design, development, QA and release with acceptance criteria and readiness standards enforced at each gate. Sprint and release workflows assign the work and update status automatically, so launch day is not the first time anyone checks documentation.
Product Management suiteStay connected to engineering, marketing and success
Engineering, Design, Sales, Support and Leadership share one view of priorities and timelines. The Engineering Manager works the backlog you ranked; you watch feature progress, risks and dependencies move without a status meeting to find out.
Product Management suiteFeature requests and NPS trends from the Customer Success Manager and support are triaged centrally and linked to the feature that answers them. When that feature ships, success knows which customers asked and can close the loop with them.
Product Management suiteRelease notes, summaries and announcements are generated with the AI Assistant from the features in the release, then handed to the Marketing Operations Manager and support in the same record. Conversations, files and approvals stay attached to the launch.
Product Management suiteShow leadership outcomes, not activity
Real-time dashboards show feature progress, release status, risks and dependencies per product line, so the leadership update is a view, not a deck built the night before. Portfolio-level insight shows where resource is going across products.
Product Management suitePrioritization decisions, scope changes and approvals are tracked with full traceability, which matters when privacy-by-design, accessibility or EU AI Act obligations shape what the product must satisfy. The rationale is on the record when a regulator or customer asks.
Product Management suiteUpstream and downstream dependencies between features, teams and the Model Owner's work are linked, so a slip in one place shows its effect on the release before the date is missed. Leadership sees the risk early, with the mitigation beside it.
Product Management suiteRoadmap. Maintains strategy, roadmap and release plans linked to the work that delivers them.
Backlog. Manages the backlog and feature requests with prioritization and status visible to stakeholders.
Feedback. Captures customer feedback and feature requests from success and support in one place.
Reporting. Reports product analytics and roadmap progress to leadership.
Products this role uses most
Industry reference
Product management follows practice frameworks from the Pragmatic Institute and SVPG rather than a regulatory standard, but regulation shapes what a product must satisfy: privacy by design and by default under GDPR Article 25, accessibility under the ADA (WCAG 2.1 Level AA for state and local government web content and apps from 26 April 2027) and the European Accessibility Act (Directive (EU) 2019/882, transposed by June 2022), the EU AI Act's obligations for providers and deployers of AI systems, and FDA oversight of software as a medical device.
Each of these lands on the roadmap as a requirement with a date, which is why prioritization decisions and scope changes need a traceable record.
Related roles
Chief Technology Officer
See the roleExplore Further
Guides and definitions from the GRC Knowledge Center and the What-is glossary, chosen for this role.
Frequently asked questions
The Product Manager owns a product or area end to end: the strategy and roadmap, discovery and requirements, backlog prioritization with engineering, release and launch coordination with marketing and support, and the analytics and feedback that show whether the product delivers. They report product performance and roadmap status to leadership. The role sits between customers, engineering, marketing and leadership, and most of the work is keeping those four groups looking at the same plan.
Product Strategy & Roadmapping maintains strategy, roadmap and release plans linked to the work that delivers them, so a roadmap item is not a slide but a record connected to the backlog items and releases beneath it. When the Engineering Manager's team reprioritizes, the roadmap reflects it; when leadership asks why a theme slipped, the linked work shows where. Release Management & Planning carries the same items into the release plan, so one change propagates rather than being re-entered.
Product Backlog & Feature Management manages the backlog and feature requests with prioritization and status visible to stakeholders, so the Product Manager and the Engineering Manager work from one ordered list and sales or support can see where a request stands without asking. Agile Project Management supports the sprint cadence on the same items. Prioritization decisions are recorded on the item, which makes the trade-offs defensible when a stakeholder challenges the order.
Customer Feedback & Feature Requests captures customer feedback and feature requests from success and support in one place, so what the Customer Success Manager hears on a renewal call lands in the same queue as support tickets and sales asks. The Product Manager can see how often a request recurs and which customers raised it before deciding whether it earns a place on the backlog, and the person who raised it can see the outcome.
SmartSuite reports product analytics and roadmap progress to leadership from the roadmap and backlog records, with Product Analytics & Insights holding the outcome measures beside the work. The Product Manager can show what shipped, what moved and what the metrics did afterwards in one view, rather than assembling a deck from several tools. For a Model Owner or a Marketing Operations Manager who need the same facts for their own reporting, the view is shared.
SmartSuite holds the roadmap, backlog priorities and feedback as one connected record set; whether engineering tracks sprints there using Agile Project Management or in its own tooling, the Product Manager keeps the plan and the reasons behind it in one place. Getting started needs the current roadmap, the backlog as it stands and the feedback channels from success and support. Most teams begin with the backlog and feedback queue, then build the roadmap view on top.